Miami Vice F.C.

Concept Brand Identity

For my final school project at George Brown School of Design we had to completely re-design or create a new brand. I chose the Miami MLS team which was announced in early 2018. They currently had no branding for their team so i decided to create the “Miami Vice F.C.” brand.

The goal was to create a unique brand identity that will standout amongst the other MLS teams and most importantly represent the city of Miami and build a proud and faithful fan base. I feel with what i was able to create was a bold brand identity that had bright colours that fit the Miami Vice theme perfectly.