BIOSTEEL

promotional campaign assets

As part of a creative assessment for a Senior Graphic Designer opportunity with BioSteel, I developed a series of promotional campaign ads focused on sports marketing, product awareness, and user engagement. The objective was to create visually impactful assets that aligned with BioSteel’s bold athletic branding while clearly communicating key messaging across digital platforms. The campaign explored multiple directions including app promotion, contest marketing, and product-focused advertising, with an emphasis on strong typography, clear hierarchy, and high-conversion call-to-actions. These pieces showcase my ability to adapt my design approach to commercial branding while maintaining clean, engaging, and modern visual communication.